Civon — Briefing for NextAfter
Prepared for Jeff Giddens & Ardee Coolidge
Why I am writing this
Thank you for inviting me to NIC 2026. I wanted to share something I am building that I believe is directly relevant to the conversations at NIC and to NextAfter's mission. This is not a pitch. This is context for a conversation I would love to have with you and the other NIC participants.
What I am building
Civon
- The first all-in-one mobilization and fundraising platform built specifically for conservative and values-aligned organizations.
- Petitions, native fundraising, email, CRM, and AI-powered content creation in one platform.
Why now
- Progressive organizations have ActBlue, Action Network, and Movements.mov.
- Many conservative organizations still rely on PayPal links and spreadsheets.
- There is no purpose-built equivalent anywhere in the world.
Why this matters for NIC
Every nonprofit leader at NIC faces some version of this problem: fragmented tools, low donor conversion, and a tech stack that was not built for their mission. The conservative side of this equation is particularly underserved.
How Civon works
For organizations
- Create a branded movement page.
- Launch petitions with AI-drafted content.
- Collect signatures with zero friction.
- Raise donations natively via Stripe. 10% flat commission, processing fees absorbed.
- Email supporters directly from the platform.
- Track everything in one lightweight CRM.
For supporters
- Sign a petition in 30 seconds.
- Share with one tap.
- Donate without leaving the page.
- No account creation required.
Why Civon and NextAfter can fit together
Civon is not a CRM or email marketing platform competitor. It is a civic acquisition and mobilization layer: it turns causes into petitions, petitions into supporters, and supporters into donors. The data it generates flows into a CRM like HubSpot.
Civon
Top of funnel — petition campaigns, first-time donor acquisition, mobilization
HubSpot
Middle & bottom — long-term donor cultivation via CRM sync
NextAfter
Full journey optimization — conversion research and testing across every stage
A nonprofit could use Civon to run petition campaigns and collect first-time donors, sync that data into HubSpot for long-term cultivation, with NextAfter optimizing the entire journey.
What I would love from you
A facilitated conversation
A slot to facilitate this discussion at NIC with the participants who would find it most relevant.
Honest feedback
Whether the model resonates with the nonprofit leaders you work with day to day.
Your perspective
Whether NextAfter and Civon could be genuinely complementary and how.
Introductions
To any NIC attendees for whom this would be directly relevant.
I am not looking to sell anything. I am looking for honest input while I build the prototype.
About me
Ignacio Arsuaga is the founder and CEO of CitizenGO, one of the world's largest civic mobilization platforms.
Total Supporters
Including 2.5M active supporters globally
Team Members
Operating across 30 countries
Annual Revenue
Thousands of petition campaigns across five continents
Years Running
Deep operational knowledge of exactly what organizations need
Now building Civon because after 15 years of running these operations, he knows exactly what tools conservative organizations need and they do not exist yet.
"The infrastructure our movements need does not exist yet. We are building it."
iarsuaga@citizengo.net | pitch.civon.io